What Is the $299/Month Business Website Plan and What Does It Include?

The Business Website Plan is $299 a month, flat, and it covers a custom website plus the advertising that drives traffic to it. That includes the design and build, hosting, security, technical SEO, analytics and reporting, an AI chatbot, managed Google and Meta ads, landing pages built for those ads, two blog posts a month, and a dedicated account manager. No upfront build fee, no separate hosting invoice, no hourly billing for small changes.

This post is a plain breakdown of what is in it, what is deliberately not, and who it suits. If you would rather see the page itself, it is at /business-plan/.

What is actually included?

The website

A custom-designed, custom-built site — not a template with your logo dropped in. It is yours: you own the code, the content, the hosting account, and the domain. If you ever leave, all of it goes with you.

Hosting and security

The site runs on our managed hosting: SSL, backups, uptime monitoring, and software kept current. This is the part most businesses forget to budget for and then discover at the worst possible moment, usually as an expired certificate or a hacked WordPress install.

Maintenance and revisions

Content changes, new pages, seasonal updates, a new team member on the about page. These are included rather than billed as small jobs. The practical effect is that the site stays current, because nobody hesitates over a $75 invoice to change a phone number.

Managed advertising

This is the piece that makes the plan different from a hosting package. We set up and manage Google Ads and Meta ads — Facebook and Instagram — on an ongoing basis: campaign structure, audiences, creative, conversion tracking, and the weekly adjustments that keep spend efficient. We also run Google Local Services Ads and OpenAI Ads, which place advertising inside ChatGPT, for businesses where those fit.

One thing to be clear about: your ad budget is separate. The $299 covers the management. What you spend with Google and Meta goes directly to them, you set that number, and you can change it whenever you like.

Ad landing pages

Sending paid traffic to a homepage wastes it. Ads that convert point at a page built for that specific offer, with one message and one action. Those landing pages are part of the plan, which matters because the alternative is paying for clicks that land somewhere generic.

Technical SEO

Site structure, page speed, schema markup, internal linking, sitemaps, and the technical groundwork that lets you rank at all. This is the foundation layer. If you are in a genuinely competitive market and need aggressive content and link building on top, that is a bigger SEO engagement and priced separately — typically $400 to $1,500 a month for local Utah businesses depending on competition.

Two blog posts a month

Written for your business and published to your site. Consistent content is how a site accumulates search visibility over time, and it is the single thing most businesses intend to do and never actually do.

An AI chatbot

Trained on your business so it answers common visitor questions and captures leads outside business hours. We write more about where these genuinely help in our post on AI chatbots and voice agents.

Analytics and a dedicated account manager

Tracking configured properly — conversions, not just pageviews — and one named person who knows your account, rather than a ticket queue.

What is not included?

Being specific here matters more than the feature list.

• Ad spend. Management is included; the money paid to Google and Meta is yours and separate.
• Full-scale SEO campaigns. Technical SEO is in. Aggressive content and link building for competitive markets is a separate engagement.
• Custom web applications. Portals, dashboards, marketplaces, and booking systems with unusual rules are app projects, quoted separately.
• E-commerce at scale. A small product catalogue is workable; a large store with complex fulfilment is its own project.
• Photography and video production. We will use what you have and advise on what to get.

How does it compare to buying the pieces separately?

Assembled individually, a business typically pays a build fee, then monthly hosting, then a maintenance retainer or ad-hoc fixes, then an ad management fee — commonly a percentage of spend or a monthly minimum — then content writing per post. Each has its own invoice, its own vendor, and its own person to chase when something breaks.

The plan compresses that into one number and one point of contact. The trade is flexibility: you are buying a defined bundle rather than choosing a specialist for each layer. If you want the single best ad agency in the state and the single best SEO shop and do not mind managing three relationships, buying separately is a legitimate strategy and will probably outperform on any individual axis.

Where the plan wins is the coordination problem — the ad agency blaming the web developer for a slow landing page while the SEO consultant asks who broke the redirects. When one team owns the site, the ads, and the content, that argument has nowhere to happen.

Who is it a good fit for?

It fits local service businesses that need a professional site and steady lead flow but have nobody in-house to run marketing; businesses that would rather have one predictable monthly number than a large upfront project; and owners who have tried piecing it together and found the coordination overhead worse than the cost.

It does not fit businesses that need a genuinely custom application, large e-commerce operations, companies with an in-house marketing team that only needs a site built once, or anyone whose growth does not come from search and paid traffic at all. If you get all your work by referral, you are better served by a one-time build and no ongoing marketing spend.

What does the first ninety days look like?

The order of work matters, because advertising into a site that is not ready wastes money.

Weeks one to three — build. After the preview call, the rest of the site gets designed and built, content goes in, tracking is configured, and the whole thing is tested on real devices before launch. Nothing is spent on ads during this period; there is nowhere useful to send the traffic yet.

Weeks three to six — launch and instrument. The site goes live, redirects are put in place if you had an old site, and conversion tracking is verified by running real test submissions. This step gets skipped constantly in the industry, and it is why so many businesses have ad accounts reporting conversions that never actually reached anyone's inbox.

Weeks six onward — advertise and adjust. Campaigns start deliberately small while the data is thin, then scale toward whatever is producing enquiries. Early weeks are for finding which searches and audiences convert; later weeks are for putting money behind them and cutting what does not work.

Expect the first month of advertising to be the least efficient. That is normal and not a sign anything is wrong — ad platforms need conversion data before their targeting improves, and buying that data is the cost of entry. Anyone promising strong returns in week one is describing luck rather than a process.

Meanwhile the two monthly blog posts start immediately, because search content is slow to compound and there is no reason to delay it.

How does it start?

With a free homepage preview. We build a real preview of your new homepage before you pay anything, and you look at it on a call. If you do not like it, that is the end of it and it has cost you nothing.

We do it that way because "trust us, it will look good" is a lot to ask, and because a preview settles design taste faster than any amount of discussion. Most of what people want to know before committing is simply whether they will like the thing.

You can start that from the plan page, or just tell us about your business and we will point you to whichever option actually fits — including saying so when it is not this one.