Ads.
Cinematic video hero
The course sells itself on how it looks. The homepage leads with full-bleed video of the property rather than a stock photo and a paragraph.
Case study
Eaglewood Golf Course
A public golf course in North Salt Lake that needed the website to do the booking, not just describe the course.
A public course with four businesses running through one front door.
Eaglewood is a public golf course in North Salt Lake. Like most courses, it is really several businesses sharing a site: daily tee times, league and tournament play, weddings and events, and an on-site restaurant. Each one has a different visitor with a different question, and each was competing for the same homepage.
One site, four audiences, and a booking path buried underneath.
A golfer wants a tee time in under a minute. An event planner wants capacity, catering and a date. A league organiser wants a schedule. A diner wants a menu and hours. When all four are served by the same undifferentiated pages, every one of them works harder than they should — and the booking, which is the actual revenue, ends up several clicks deep.
A site built around the booking, with room for everything else.
Tee-time booking up front
Booking is the primary action on the page, reachable from the hero and from the persistent navigation, not buried under a menu.
Events and weddings
A dedicated path for event planners, separated from the golf journey so neither audience has to read past the other.
On-site dining
The restaurant gets its own space with menu and hours, so it is findable by people who are not there to golf.
What changed after launch.
Over the 90 days from 5 June to 4 September 2026, the site drew 37,758 clicks from Google Search on 562,605 impressions, and 37,000 users in the same window. Organic search is the largest channel by some distance — roughly three times direct.
37,758
Clicks from Google Search, 90 days
562,605
Search impressions, 90 days
37,000
Users, 90 days
+155%
Blog impressions vs prior period
The course owns its own name.
Every branded search sits at position 1 to 2. “Eaglewood golf course” on its own accounts for 19,046 clicks on 378,105 impressions. That matters more than it sounds: a course whose own name returns a third-party booking aggregator first pays a commission on traffic it already earned.
Tee-time searches convert on the results page.
“Eaglewood golf course tee times” runs a 75.7% click-through rate at position 1.4, and “eaglewood tee times” a 61.9% CTR. Someone searching that phrase has already decided to play; the job of the result is to not lose them, and three out of four click through.
Non-brand rankings the site earns on its own.
These are the searches where nobody has typed “Eaglewood” yet — a golfer deciding where to play:
- “north salt lake golf course” — position 2.3
- “utah golf courses” — position 6.5
- “salt lake city golf courses” — position 7.1
- “golf courses salt lake city” — position 8.8
- “golf courses near me” — 701 clicks in 90 days
The Field Guide is doing its job.
Blog impressions are up 155% over the prior period. “Eaglewood driving range” is at position 6.2 on 46 clicks, and the indoor simulator post started pulling “driving range near me” impressions — 1,221 of them — within weeks of publishing. That is the content engine finding demand the main pages were never going to rank for.
Google Search Console, 5 June to 4 September 2026, and GA4, last 90 days.
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