Websites for med spas and skin clinics.

Someone searching for a facial, a laser treatment or an injectable is usually somewhere between curious and nervous. They do not know the vocabulary, they are not sure what it costs, and they are quietly worried about looking foolish for asking. A site that leads with brand names they do not recognise loses them. A site that over-explains buries the booking. Both lose the same appointment.

The pattern that works is boring and reliable: say what it is in plain language, say roughly what it costs, show real evidence it works, then make booking the obvious next action rather than a phone number in the footer.

What a med spa site has to get right

• A treatment menu people can self-select from. Written for someone who has never heard the brand name, so they stop calling to ask what things are.
• Pricing, or at least a range. The single most common reason a visitor bounces is not being able to find out roughly what something costs.
• Online booking in the page. Not a phone number. Not a contact form that gets answered tomorrow. Evening and weekend browsing is when these decisions get made.
• Proof that survives scrutiny. Before-and-after galleries, provider credentials, and reviews — handled carefully, see below.
• Provider bios with real credentials. People are letting someone near their face. Who does the treatment matters as much as what it is.
• Fast on a phone. This category is browsed on phones at night. A slow gallery is a lost booking.

Iconic Skin Boutique is a face and body boutique in Salt Lake City specialising in Biologique Recherche, with advanced treatments, massage and red light therapy built around a clinical Skin Instant Lab analysis of the individual client's skin. The method is exactly why clients choose them and exactly what a first-time visitor has never heard of.

We led with an answer-first hero that states what it is, where it is, and why it is clinical rather than cosmetic, then gave the Skin Instant Lab real space, laid out the treatment menu so visitors can self-select, and built booking into the journey.

Early results, and worth reading as such — the Search Console property was only created on 30 July 2026, so there are 37 days behind these. Within five weeks the site was at position 1 for “best facials in salt lake city”, 3.4 for “chemical peel salt lake city”, 3.9 for “microneedling salt lake city”, 4.0 for “body lift salt lake city” and 5.8 for “facials salt lake city”.

865 users in the last 90 days, and the booking page is the most viewed page on the site — ahead of the homepage, 269 views to 242 over the last seven days. Organic search is the second channel behind direct.

Google Search Console, property created 30 July 2026, and GA4, last 90 days. No booking, call or ad figures are claimed — none are tracked yet.

Read the full case study or visit the live site.

Era Dermatology is a full-service dermatology practice spanning medical, cosmetic and surgical care. The site carries provider bios, transparent pricing and a full services and conditions library — a much larger information architecture problem than a single-location spa, because a medical dermatology visitor and a cosmetic one need different journeys through overlapping content.

The site launched recently, so this is early: 457 users in the last 90 days, and organic search is already the largest channel — 47 organic sessions against 15 direct over the last seven days. For a practice this size that ordering is the thing to watch; the volume will take longer to mean anything.

GA4, last 90 days.

Visit the live site. Also worth reading: med spa websites: what actually drives bookings.