How Much Does a Med Spa Website Cost?

A custom med spa website built through the Business Website Plan runs $299 a month on a 12 month term. That covers the design and build, hosting, security, technical SEO, analytics, an AI chatbot, dedicated landing pages for ads, two blog posts a month, managed Google and Meta ad accounts, and a dedicated account manager. If you already have a site and just need it kept up and running, the Managed Website plan is $99 a month, month to month, cancel anytime. If you want a one-time build with no ongoing management attached, that's quoted per project and typically lands between $1,500 and $8,000 depending on how much the site needs to do.

How much does a med spa website cost

There isn't one flat number because med spas aren't all asking for the same thing. A single-location clinic with a treatment menu and an online booking link needs less than a multi-provider practice running paid ads to three different service lines. The three paths above cover most of what we see:

• Ongoing management of an existing site: $99 a month, Managed Website, cancel anytime.
• A custom site built and managed on your behalf, with ads included: $299 a month, Business Website Plan, 12 month term.
• A one-time build with no monthly plan attached: $1,500 to $8,000, priced per project.

Ad spend is never part of these numbers. Whatever you set aside for Google or Meta ads goes straight to the platform. We don't mark it up.

What's included in the Business Website Plan for a med spa

Most med spa clients land on the Business Website Plan because a spa site has to do more than look clean. It has to carry a treatment menu that's easy to update, a booking path that doesn't lose people halfway through, and ad landing pages that match whatever campaign brought someone in.

The plan includes:

• A custom-built site, not a template, with your treatment menu, pricing structure, and provider information laid out the way your front desk actually explains it.
• Hosting and security, so the site stays online and patched without you thinking about it.
• Technical SEO, meaning the site is built in a way search engines can read and index properly.
• Analytics, so you can see traffic and where it's coming from.
• An AI chatbot to answer basic questions and route booking requests when the front desk is busy or closed.
• Dedicated ad landing pages, built to match specific campaigns instead of sending every ad click to the homepage.
• Two blog posts a month.
• Managed Google and Meta ad accounts.
• A dedicated account manager you can actually call.

One note on content: if you're writing up treatment descriptions, before-and-after language, or anything that touches patient claims, that's a conversation to have with your own compliance or legal advisor, not something we'll draft for you. We build the site and the structure; you and your professional own what's said about the treatments themselves.

When the Managed Website plan makes more sense

If your site already looks fine and converts fine, you don't need a rebuild. You need someone keeping it updated, secure, and online. That's what the Managed Website plan is for, at $99 a month, month to month. No 12 month commitment, cancel whenever you want. It's the right fit for a spa that built a site a year or two ago and just wants it maintained without paying for a full rebuild it doesn't need yet.

One-off builds for med spas

Some clinics want a single build with no ongoing plan. Maybe you've got an in-house person who'll handle updates, or you're opening a second location and just need the site done. Those projects are quoted individually, typically between $1,500 and $8,000, depending on how many pages, how much booking integration, and how much custom design work is involved. There's no ad management or ongoing SEO built into that price; it's the build itself.

Why a med spa site needs more than a basic template

A med spa is selling trust before it's selling an appointment. Someone looking at laser hair removal or injectables is reading the treatment page, checking the provider's background, and deciding whether to book before they've ever walked in the door. A few things that tend to matter more here than on a typical small business site:

Clear treatment menus

If pricing and treatment categories are buried three clicks deep, people leave. A menu that's easy to scan and easy to update as your services change saves you from editing a PDF every time a price shifts.

Booking that doesn't drop people

Whatever booking system you use, it has to be linked cleanly from every service page, not just the homepage. A visitor who came in through a Google ad for microneedling should be able to book microneedling in two taps, not hunt for a general contact form.

Pages built for ad traffic

If you're running Google or Meta ads, sending that traffic to your homepage wastes the click. A dedicated landing page that matches the ad's offer converts better than a generic page ever will.

Example: Iconic Skin Boutique

Iconic Skin Boutique in Salt Lake City is a med spa site we built with a full treatment menu and online booking built in. If you want to see how a treatment menu and booking flow actually look in practice rather than in a bullet list, the case study is here: Iconic Skin Boutique.

If you're running ads across more than one platform

Some clinics outgrow Google and Meta alone and want Google Local Service Ads or TikTok in the mix too, along with monthly reporting and a standing strategy call. That's the Growth Partner plan at $899 a month, also a 12 month term. It includes everything in the Business Website Plan plus full ad management across all four channels. It's not the starting point for most med spas, but it's there once you've got the booking volume to support more advertising.

Picking the right starting point

If you don't have a site yet, or the one you have isn't converting treatment-page visitors into bookings, start with the Business Website Plan. If your current site is working and you just need it kept secure and updated, the Managed Website plan is the cheaper, lower-commitment option. If you just want a one-time build with no plan attached, that's a project quote, not a monthly number.

Whichever route fits, the code, content, hosting, and domain are yours. Nothing is locked up in an agency's system if you decide to move on later.

For more on what a med spa site should actually include, see web design for med spas, or check current numbers on the pricing page.